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مولای مهربون - درج آگهی | نیازمندی های کشور | معرفی کالا و خدمات
 
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درج آگهی | نیازمندی های کشور | معرفی کالا و خدمات

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اگهی:

یكی دیگر از فعالیتهای روابط عمومی ارسال آگهی برای وسایل ارتباط جمعی بویژه مطبوعات است كلمه‌ آگهی‌ در فرهنگ‌ فارسی‌ مترادف‌ خبر و اطلاع‌ ، علم‌ و معرفت‌ ، شهرت‌ ومعروفیت‌ ، حدیث‌ و روایت‌ آمده‌ است‌ . در این‌ مبجث‌ منظور ما از آگهی‌ همان وسیله‌ ای‌ است‌ كه‌ تا چندی‌ پیش‌ یعنی‌ آغاز نخستین‌ سال‌ فعالیت‌ فرهنگستان‌ ایران‌ درسال‌ ۱۳۱۴ بدان‌ اعلان‌ گفته‌ می‌ شد .


تبلیغات اینترنتی:

تبلیغات اینترنتی به استفاده از اینترنت به عنوان یک کانال و وسیله ارتباطی برای ارسال تبلیغات در محیط وب اشاره دارد،در تعریفی دیگر، تبلیغات اینترنتی را اینگونه تعریف نموده‌اند: نمایش دادن نامها وعلائم تجاری، شعارها و تصاویر تبلیغاتی در سایتهای (پایگاههای) پربیننده اینترنت، به نحوی که به تحقق اهداف تبلیغات کمک نماید (سایت صدا و سیما ۲۰۰۲). در فرایند تهیه و اجرای تبلیغات اینترنتی، شرکتهای تبلیغاتی، ناشران اینترنتی۱، تبلیغ‌دهندگان۲ (سازمانها و شرکتهای تولیدی و خدماتی) درگیرند.


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